Swiss graphic design agency Studio Marcus Kraft was responsible for this year’s campaign of the Zürcher Theater Spektakel. The plaster word series from One Song were chosen as the core element in the whole campaign. These plaster words where featured on the brochures, leaflets, posters, the main entry and even on the festival’s production vehicles. One Song – quite literally – took over Zürich this summer!
With well over 100.000 visitors, this cultural event is one of the most important festivals of contemporary performing arts in Europe.